Sales leader Ian Griffiths explained that because the price of all vehicles included a full service, MOT and a warranty, customers felt that the site offered a high degree of reassurance.
He said: “The web site is very professional and underlines the strength of the Broadway brand – our 30 year history and the high quality of the vehicles that we offer. It is certainly helping us to reach customers that we would not otherwise be able to access easily.”
Griffiths added that the web site had especially helped business at Broadway to stay buoyant through the recession with the company continuing to post good sales figures in the downturn.
He said: “Certainly, the kind of high quality, three year old, one owner stock in which we specialise has been finding a market, often as a value-for-money alternative to a new vehicle. Customers very much see this as an attractive option in the current economic climate.
“Also, having a high quality web site that feels professional in use supports this buying process”
Repeat visits to the Broadway web site are encouraged by regular promotions such as the recent “Tipper Season” designed to make the most of seasonal tipper buying in the spring.
Griffiths said: “One of the factors that make a web site successful is keeping visitors coming back to see how our offers are changing, so we try to keep things as fresh as possible.”
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Broadway Motor Company is one of the largest commercial vehicle dealers in the UK. Specialising in quality, low mileage vehicles For a great range of quality used vehicles including cars, 4x4s, vans and trucks visit Broadway Motor Company.
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