HelmetHead Cycle Cuts a Different Angle in the Product Review Pie

PRLog (Press Release) – Jun 19, 2009 – Shoppers and site lurkers may not only respond to the actual product, or topic, at hand like most other sites allow, but also directly to other user's posts as well.
"What we've essentially developed is a multi-threaded hierarchy tree which branches out according to how users respond to other users. For instance, if three people were to respond directly to the topic, the tree would go straight down, but once someone responds to another user's post, the tree starts to branch out. It can go out indefinitely, or until we decide to lock the thread," says Jeremy Harris, lead software developer for the company.
Threaded rendering of posts is common with several commercially available software packages, but HelmetHead Cycle has chosen to do this themselves to try to attain a higher level of integration with the site, especially in the likes of searching and visitor trending.
"We're going to step it up to the next level very soon. We've taken a lot of ideas from Facebook and Twitter, as well as a blog hosted by a major news network to come up with our ideas. For instance, if one were to copy and paste a link from another site into their message box, the program will be able to tell the title of their link's page, as well as get a description without the user having to type anything else. A thumbnail image of that page's content might also be available for inclusion. We're essentially trying to build a community presence here, not just a simple product review board, which typically favor the first branch of our tree," says Harris.
HelmetHead Cycle will soon be expanding into a service for people to buy and sell their own bikes, ATVs, four-wheelers and snowmobiles. The company also accepts photo submissions for inclusion on the page margins, which are able to be zoomed and sifted through. The forum utility will encompass the entire scope of their offering.

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Since 2001, HelmetHead Cycle has sold powersport accessories internationally, initially starting with their Helmet Sunblocker product, and since expanding to offer over 9,100 products on their site at the time of writing. 25,000 SKUs are available in total with relationships with more than 60 suppliers and the Helmet Sunblocker now has dealer arrangements throughout the United States, Canada, the Netherlands, Spain and the United Kingdom.